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The technology behind the tyres.

With over 100 years of innovation powering our designs, every Goodyear tyre you purchase is built with the latest technologies to provide the best driving experience. Read what each of these technologies can do and learn in which tyres you can find them.


Active Braking 

ActiveBraking Technology uses an innovative three-dimensional tread block design to increase contact between tyre and road during hard braking.   The result is shorter braking distance on both wet and dry roads. See how the ActiveBrake Technology improves the performance of the Eagle F1 Asymmetric 3.


Durawall Technology helps make the sidewalls of our tyres more resistant to cuts and punctures.


With HydroGrip Technology, you can count on maximum grip, control and braking ability in wet weather conditions. This latest grip technology innovation helps the Assurance TripleMax  cut braking distance on wet roads.


The latest evolution of QuietTred Technology helps minimise tyre noise and reduce vibrations using noise dampening tread design as well as optimised cavity and carcass design. It has helped the EfficientGrip and EfficientGrip SUV tyres deliver exceptional driving experiences.


SilentArmor Technology employs a super absorbent layer made with Dupont™ Kevlar™ between the tyre’s tread and underlying belts, bringing you a smoother and quieter riding experience.


SmartTred Weather Reactive Technology features performance-specific tread zones that enable the tyre to adapt to different road and weather conditions. This unique technology is showing its versatility in the Wrangler HP AW tyre.


SportGrip Technology offers precise handling and responsive grip supported by tread design and compound innovations.   This means you’ll enjoy more responsive steering, less deformation when cornering and an incredible grip on wet roads. Check out the difference it’s making in the Eagle F1 Directional 5.


TredLife Technology makes use of tread compound innovation and tread depth design.   This results in outstanding mileage and prevents irregular wear during the life of the tyre. 


TractiveGroove Technology™ provides enhanced traction in deep mud and snow.


Our revolutionary RunOnFlat technology lets you drive for up to 80km on a flat tyre.  Reinforced sidewalls in the tyre can support your car’s weight even with zero air pressure.   Which means that instead of making dangerous roadside tyre changes, you can drive to a safe place to change them.